Combining Creativity and Art with Data and Analytics.
Over my career I have gained a unique specialty in driving commercial business growth - by combining the Marketing (classically trained brand marketer within FMCG/CPG and experienced performance marketing within e-commerce industry), with Commercial / Operational expertise. While I have focused on DTC tech industries of Online Travel, FinTech and iGaming for the past 16 years, I ultimately have a passion for building long lasting brands that connect with consumers globally, while still building shareholder value. Just a few of the global consumer brands that I have had the pleasure to work on include PartyPoker.com, PartyCasino.com, Expedia, Hotels.com, Snickers, Mars, Starburst, Skittles, a wide range of Kellogg's Cereals and Nutrition bars, Dentyne, Trident, and Halls.
I am currently the Global Managing Director of PartyPoker.com, PartyCasino.com and PartySports.com at Entain Group, one of the world’s largest online gambling, sports betting and gaming businesses.