"Vision without execution is hallucination and skill without imagination is barren”

- Walter Isaacson in describing Leonardo Da Vinci

I am a passionate, hands-on brand marketer with an analytical / digital bent. I spent the last 12 years leading global e-commerce marketing and I am now leading marketing at a PE-backed European digital bank / fintech start-up, Aion Bank.

Aion Bank, referred to as the “Netflix of banking”, is a digital-only, subscription bank that uses A.I. to help its clients maximize their money. I am helping to bring this idea to life while leading our marketing teams - which includes Brand strategy & execution, Paid media and performance marketing, Customer loyalty & retention, UX & Product design, Martech & Ad Tech solutions, and Data Analytics. Whilst still in its early launch period, I have significantly scaled Aion client membership since launch, while cutting average cost of acquisition in half.

At Expedia Group, the world’s largest travel company, I lead global brand marketing teams from strategy straight through execution, across the 30+ countries - building award winning offline and online digital marketing campaigns designed to connect with travelers and showcase our product offerings. During my years at Expedia Group, I built in-house media planning + buying teams, changed the trajectory of brand + product marketing from simply building brand awareness to building transactions, and designed a new measurement & attribution platform which help the organization measure impact of marketing (offline + online) across the business.

Prior to joining Expedia, I spent over a decade in Consumer Packaged Goods marketing at world famous organizations Mars Inc., The Kellogg Company, and Warner-Lambert (now part of Mondelez Intl.)

I am currently based in London, UK having relocated from Seattle, WA, but I am a native of Toronto, Canada where I graduated from the Schulich School of Business (MBA Class of ’02 | BBA Class of ’96).